The demand was never the question. The government had already committed the country to full solar. The question was who homeowners would trust to do it, in a market where every installer says the same three things.

We built authority instead of discounts. James Whittaker, who runs GreenTech, knew more about solar in this market than anyone selling it, and almost nobody outside his office knew that. We put his expertise where buyers were already looking, month after month, answering the three things that actually stall a sale: what it costs, whether it pays back as energy prices climb, and the paperwork. Green Talk, his own show, became the proof.

The ads carried the best of it. We ran the savings angle against the energy-independence angle and let cost per lead pick the winner. Every enquiry landed with his team, with its source attached.

By the time someone was ready to buy, GreenTech wasn’t one of three quotes on the table. It was the name they already trusted, and the others were being compared to it.

Thirty minutes with one of the founders. We look at what you run now, where your leads go, and what we would change first.